Sunday, November 30, 2014

Jodi.org (Final Paper)



Topic: Introduce one example of net art that you consider to be a work of art. Explain why you consider this piece artwork to be a work of art, showing how it fits the particular definition of art that support. To support your argument refer to the work of scholars of net art as well as the work of scholars who have defined art.
Introduction
The twentieth-century is an age of technology explosion. Unlike traditional forms of art such as painting, sculpture and printing, many artists start to explore new forms of art like software art and game art. Net art, also known as Internet art, which is one of the new art forms, becomes prevalent since the past decade. According to Tilman Baumgartel, a scholar and a professor of University of Philippines, defines digital art as ‘Net art plays with the protocols of the Internet, with its technical peculiarities. It puts known or undiscovered errors within the system to its own use. It deals creatively with software and with the rules software follows in order to work. It only has any meaning at all within its medium, the Internet.[1]
 However, although the appearance of net art has changed the way we experience and create art, many people question that whether a piece of net art is a work of art. In order to have an answer to this controversial topic, I am going to discuss wwwwwwwww.jodi.org (Jodi.org), which is an example of digital art. In the essay, firstly, I will give a brief introduction of this work and describe it in detailed. At the end, I will make an evaluation on it by using key quotes from several scholars.
What is Jodi.org?
wwwwwwwww.jodi.org (also known as Jodi.org) is a Net art project, which first appeared online in 1993[2]. It is a collective artwork of two internet artists, Joan Heemskerk from the Netherlands and Dirk Paesmans from Belgium. ‘Jodi’ is a collective signature combining the first two letters of their first names. Jodi gave a new function to the Internet that it was not only a platform for us to publish or receive information, also acted as an art medium like oil painting and photography. Through applying computer programming, the language of web and HTML scripts, Jodi.org changed the way we think about the internet and turn over a new leaf to art history.
Jodi.org is the large and the most iconic website of Jodi’s works. It is a Web-site-as-art-work, which contains garbled texts, a massive structure of designed patterns and stranger images laid out in the basic HTML[3]. Also, Jodi.org is combined by a full of collection of strange pages and many invisible hyperlinks. Each page is separated but designed to link with interfaces. We may have no idea of where the interfaces to other pages are until exactly the right link is clicked or the right passageway is found. The arrangement may cause confusion to its viewers and make them want to know about what the purpose behind is.
Figure 1. Jodi.org’s homepage
Personally, I think Jodi.org is an interesting and aesthetic artwork. Take its homepage [Figure 1] as an example. When I first access to the homepage of Jodi.org, there are scrambled green texts. I think the code is beautiful when it elegantly implemented. Black and bright green are used in the homepage which creates a strong contrast to each other and make the green text stand out. The repetition of the code also creates rhythm and movement to the entire homepage. As a result, the page looks consistent and unified. However, the website seems to be a glitch that is difficult for us to perceive the meaning. I have no idea why Jodi displayed the symbols, notation and numbers in this way, but I still think it is regularly displayed with purpose. Just like what the artist Sol LeWitt described conceptual art, ‘All planning and decisions are made beforehand and the execution is perfunctory affair. The idea becomes the machine that makes the art[4]. Jodi.org operates on a conceptual level. Viewers can experience and explore in those unknown code but may not get its hidden message.
What is the meaning behind the work?
When I browse Jodi.org, I feel confused and lost. Even I keep clicking on more hyperlinks on the website, but it does not help me to find out the hidden information. Therefore, I have a speculation: there is no concrete message behind the work. ‘Interactivity’ is the potential purpose Jodi wanted to emphases - the experience of interacting with the Internet. We act like a key of the artwork to some extent. We cannot remain static with the interactive Web screen[5], we need to ‘keep moving’ in order to see the next images or pages, thus a lot of interfaces are left. A sense of humor also concealed in the artwork. Since we need to find out the hidden message of the work, the action of ‘clicking hyperlink’ may represent that Jodi wants to play joke on its viewers and makes them feeling confused. Thus, there is no need for us to understand what the images shown in Jodi.org want to talk about exactly, but the concept which Jodi emphases.  
Is Jodi.org a work of art?
Compare with other new forms of art, net art is relatively inexpensively to produce and therefore many artists started to use computer and Internet as a tool for producing art since 1950s. However, there are some traditional artists criticizing net art not work of art. To my point of views, I think Jodi.org as a net at project is a work of art under the following definition:
“An artwork is something produced with intention of giving it the capacity to satisfy the aesthetic interest.”[6] - Monroe C. Beardsley
Firstly, Jodi.org is created with intention. Dirk Paesmans has said that ‘We explore the computer … inside, and mirror this on the net. When a viewer looks at our work, we are inside his computer…and we are honored to be in somebody’s computer.’[7] That means by using computer, Jodi wants to interact with its viewers. Via their interaction, Jodi can get into someone’s mind and understand how the viewer acts. This is Jodi’s intention to create its artworks and therefore, Jodi.org fulfils Beardsley’s definition of art. Thus, it is a work of art.
Secondly, it is a work of art that contains contents and concept. Jodi.org is combined by many independent pieces of conceptual art. The images we seen in each page operate in a conceptual level which are shown based on what link is clicked. We cannot understand every patterns, glitches and texts which appeared in Jodi.org. However, the process of experiencing the work is what Jodi.org highlight.
Thirdly, Jodi is aesthetically created. According to Ernest W. Adams, he said that art had an aesthetic[8]. Jodi has manipulated imported data and internal computer data to often dizzying effect by applying different elements of art. For example, there is the use of repetition. The wavy lines, curved shapes, repeated forms and color are kept repeating in Jodi.org. We can see the repetition of art elements is used in an organized and regular way. This gives us a sense of movement, rhythm, wholeness and unity. Hence, aesthetic is created.
Lastly, Jodi.org is a work of art by using Internet as a tool. In the book Digital Art (2003), Christiane Paul, as a curator and media historian, made an identification between art that uses digital technology ‘as a tool for the creation of traditional art objects – photography, print, sculpture, or music – and art that employs these technologies as its very own medium[9]. So the Internet seems to be the intermediary between the artist and the realization of the artist’s idea, rather than a medium in itself[10]. So we should not criticize the net art’s artworks are not work of art based on the medium. As the net art artists just consider the Internet as a tool to produce and display their works. Thus, we should judge whether it is a work of art with other factors like artist’s intention, but not only depending on the medium.

Conclusion

After a detailed description of Jodi.org, we can understand that Jodi.org is a work of art. It is because Jodi.org contains intention, content, concept and aesthetic. Although it is a piece of work of net art, the Internet is considered as a tool to produce art. So people should not criticize all net art’s artworks are not work of art based on their medium.



Bibliography
1.      Tribe, Mark, and Reena Jana. New Media Art. Köln: Taschen, 2006.
2.      Corby, Tom. Network Art: Practices and Positions. London: Routledge, 2006.
3.      Rush, Michael. New Media in Art. London: Thames & Hudson, 2005.
4.      Paul, Christiane. Digital Art. New York: Thames & Hudson, 2003.
5.   Adams, Randy. Transdisciplinary Digital Art Sound, Vision and the New Screen ; Selected Papers. Berlin: Springer, 2008.
6.      Beardsley, Monroe C. "An Aesthetic Definition of Art." (1983)
7.    Adams, Ernest W. “Will Computer Games Ever Be a Legitimate Art Form”. In Clarke and Mitchell (eds), Videogames and Art

Website
1.      Open Source Studio (OSS) an online environment for research, creation, and teaching. "Jodi.org – I could stay here all day - DoubleThink." Accessed November 30, 2014. http://oss.adm.ntu.edu.sg/john2/jodi-org-i-could-stay-here-all-day/.


Jodi.org:



[1] Tom Corby, Network Art: Practices and Position, (London: Routledge, 2006), 38.
[2] Mark Tribe and Reena Jana, New Media Art, (Cologne: Taschen, 2006), 50.
[3] Mark Tribe and Reena Jana, New Media Art, (Cologne: Taschen, 2006), 50.
[4] Mark Tribe and Reena Jana, New Media Art, (Cologne: Taschen, 2006), 50.
[5] Michael Rush, New Media in Art, second ed., (London: Thames & Hudson, 2005), 220.
[6] Monroe C. Beardsley, "An Aesthetic Definition of Art." (1983)
[7] Mark Tribe and Reena Jana, New Media Art, (Cologne: Taschen, 2006), 6.
[8] Ernest W. Adams, “Will Computer Games Ever Be a Legitimate Art Form”. In Clarke and Mitchell (eds), Videogames and Art, 255-264.
[9] Michael Rush, New Media in Art, second ed., (London: Thames & Hudson, 2005), 211.
[10] Michael Rush, New Media in Art, second ed., (London: Thames & Hudson, 2005), 211.

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